How to attract more customers to his business
Fonceux ambitious and wealth creators, hello!
You have something that others like and do not. Whether it's the idea of a product or service's cooking in your head, a special talent, sooner or later, someone, somewhere, will need what you have to offer.
The challenge is to convert this idea or this talent in an interesting solution, advantageous and desirable.
When you want to meet the needs of a specific market and create an attractive solution, you must firstbecome attayant . You will then go to your potential customers ( " outbound marketing ") or try to make them come to you ( " inbound marketing "). Finally, to be successful, your basic messsages will be explicit. Everything you provide will be clear, clean and precise.
listen
To get to offer your products and services, you must first reach the ear. Building a product / service is usually not an easy task, and in most cases you can not do this work alone. You will need to communicate with your potential customers. It is they who tell you what they want and what they do not want.
Get in touch with your potential customers. Day and night, their problems occupy much space in their minds. Find a way to have access to these sources of problems. The antonym of the problem is the solution. Strange as it may seem, identifying the problem is the fastest way to get closer to the solution.What are the daily challenges and problems of your potential customers? What prevents them from sleeping well at night?
You'll find the answers to these questions by visiting the places that your potential customers attend: discussion groups, local newspapers, journals, associations, networking events, blogs and websites, etc.
Understand
Try to position yourself among the experts in your field. Be the trusted person you would like to meet yourself.
A good example is to offer help wherever you go. Invite your potential customer to write or call you if they have questions. Do not charge these initial contacts. Your profits, these are the links that you weave, and future opportunities you create.
These initial contacts also help you better understand the needs and desires of your prospects. They will also help you identify motivated clients, and those who are not. Remember that you have the power to choose. You can not help everybody, because some will not be ready to accept your "help", but at least you will have your name printed in their minds. Help is win-win.
To offer
Even if your product / service has been created and is ready to be introduced on the market, your work does not stop there. In fact, what follows is the most difficult step. Now you need to sell your solution.Every entrepreneur knows that sale has its share of challenges. However, if during the construction of your product or developing your service plan you have been in constant communication with your potential customers, you may achieve your goal faster.
You have difficulty to enter your first sales? Go back to your key messages. Focus on the benefits of your products. List the three most important characteristics of your product / service and demonstrate how they will translate into direct benefits for your customers.
Make sure you contact the right people. You could lose a lot of time and energy trying to sell your product / service to poor people. You could get more success by stepping into a group of 10 potential customers by launching an advertising campaign for mass reach 1,000 potential customers. It is for you to test and see what will work for you.
The marketing is to give your customers what they need, not what YOU think it needs.
The marketing is identifying and understanding the needs and desires of your prospect. Advertising and promotion alone are not worth much, especially if your solution does not solve the problem your prospect or if your message does not reach the right targets.
