8 things you need to know about Link building in 2016

8 things you need to know about Link building in 2016

Although the Link building overall concepts in SEO have not changed significantly from year to year, it seems that there are always changes that disrupt our approach Link building. This can be a frightening concept and can consume a lot of time and effort to entrepreneurs who do not necessarily have the ability or time to devote to it.

Although it is not overwhelming or intimidating idea, the Link building still remains an essential component of the SEO strategy.

Instead of thinking that Link building is a scary thing and makes you want to hide, are you saying that this is something that gives you a direct relationship with your public or audience. The Link building is in marketing, whatever you offer to an audience that's already interested in your business or your niche. His ultimate goal is to develop relations between the two sides.

What should you know about Link building in 2016?

# 1 - The Link building is not dead yet

Link building in 2016

Ideas are circulating that the Link building do not work for years and it does not worth dwelling on it. Especially since some brands were penalized by Google because of their linking strategies. Most SEO experts in Madagascar do not agree with this myth.

Make the Link building natural means you have worked expand contained to a wider audience. Which is not a bad thing because you may have already enlarged and reaches your readers through other techniques, but these players still need to be "pushed" to naturally share your content. This is your approach Link building will make to achieve it.

The most important is that currently, the popularity in terms of backlinks of a page represents more than 22% of its ranking in the search engine Google. Significant enough, right?

# 2 - The updated Google "Penguin" requires a natural link strategy

The up-to-date called Google Penguin was not born yesterday. It has existed for 4 years already. Penguin does not allow you to create links through artificial or automated techniques. It also measures the quality of your Link building.

The updated Google "Penguin" stalking you

If you persist to follow the old ways of creating automatic backlinks, Penguin and Google will directly penalize you and your SEO. By cons, if you want a good result and gradually rank your site in Google, doing manual Link building is a "must".

# 3 - Your site must provide added value

If you want the natural link building process happening on your site, you need to bring added value to the readers of your site. This has the effect of encouraging the reader to share your site and thus create natural links.

You must first and foremost focus on creating content that provides value to your audience. First, you should always be able to answer this question: why would anyone want to link to your site? If you can not answer this question with every piece of content you create, you need to rethink your content creation strategy, and accordingly, your approach to the Link building.

# 4 - Give to Get

According to the technique of "Ground Zero", it is also important to create links on your site to other sites that ask the webmasters to link to yours. SEOs often forget this aspect of Link building as it is fundamental.

Give to Get

When you create links to other sites, you do yourself a favor to yourself as you position your site as a resource site. This resulted to encourage other people to create links to your site. This is also a great way to build a collaborative community.

# 5 - Building relationships

One of the best ways to build links in 2016 is to create real relationships. Not only by the outdated principle of link exchange. You need to maintain relationships in your industry that will lead sooner or later to the natural linking to your site and your content. This takes time, but once you have created these strong relationships, you can continue to grow and maintain. Which will conclude with an infinity of link building opportunities.

# 6 - Little by little, the bird builds its nest

As mentioned earlier in this post, make Link building may seem difficult. The Ground Zero technique suggests that you start slowly, so at the local level to boot. For example you can search for local sites in your area, from sites of associations to sites of "bed and breakfast" French Quarter and use them as the basis of the foundations of your initial link building. Once you've mastered the local level, you can then move to a larger audience and more difficult to capture.

Little by little, the bird builds its nest

Local SEO and Link Building became active linking techniques for many brands. Together they congregate online marketing and traditional efficient and beneficial way.

# 7 - The relevance

Every year the demand for quality content and relevant increases. Publishers are increasingly selective in the content they are publishing, and for good reason, because if they are not very selective, they will deal with search engine penalties.

The Link building in 2016 requires both the highest level of content relevance. Your sources must be as close as possible to your niche or you may have problems with Google thereafter.

# 8 - Diversity

As well as the quality and relevance, one of the most important concepts to remember that 2016 when you expand your Link building strategy is diversity.

You are perhaps in partnership with an important site that provides an excellent link juice and spends a lot of time to maintain this quality of relationship that benefits both parties. This is simply not enough, because you must have links from a variety of sources. Start with the basics and then gradually build your campaign to include more publication on a variety of topics for best results.

Get back to work to get results

Ultimately, what is important to remember in 2016 and probably beyond, is that there is no magic bullet when it comes to the Link building. It requires you to put up goals, build a strategy around these objectives then go to execution.

Get back to work to get results

The best way to approach the Link building, as now, is to see it as a long-term campaign. Build your links gradually over time and you'll be able to see results that will help you build your reputation and create valuable relationships.

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