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7 Google search hacks to knock the local SEO competition out

hey it's aurelius hope you're doing well

in this video i've compiled a list of 21

useful digital marketing tools to help

market your website business or brand

all while staying productive so let's

get to the video this video is sponsored

by hostinger more on them in this video

before i begin i've categorized and

organized these tools into marketing

creating and productivity i'll list down

all the tools and resources in the

description box below as well as

timestamps to help you navigate through

this video starting with the first tool

have you ever ran out of content ideas

or you needed some inspiration in terms

of blog titles or youtube video titles

well check out this tool called title

generator it will help you generate 700

headlines with one click so enter your

keywords i've entered yoga mats click on

get headlines and in just a matter of

seconds you've got 700 headlines titles

and content ideas scrolling down let's

take a look at some of these examples

what is yoga mats and how does it work

12 questions answered about yoga mats

these titles aren't perfect and may not

be suitable for your content piece but

at least this will give you some

inspiration next up do you want to start

a website but you aren't tech savvy and

you simply don't know where to begin

well that's where hosting uh this video

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happily help you the backend control

panel of your hosting account looks like

this very user friendly to use if you

need to modify and log into your

wordpress account you can go

here create your emails here as well as

creating new domains or sub domains as

well as installing a new website using

their auto installer one of its

standouts is that it's affordable on its

12 month that is annual plan you're only

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you'll of course save more if you do go

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check out hostinger it's my personal

recommendation link to hostinger in the

description box below as well as that

special discount coupon next up have you

ever wanted to test between whether

design a is better than design b well

now you can do it using pickfu for

example i ran this poll not too long ago

i wanted to decide whether to use option

a versus option b so i ran this test and

to my surprise option b actually got

more votes on top of that the poll

voters actually leave a response so it's

not just you know choosing a or b but

they're actually constructive they're

saying i like teal to pink fade for the

background of choice b you know i like

the darker tone makes it more

professional so they actually give you

useful feedback that you can take on a

little caveat though pikview does come

at a cost however if you do sign up you

get a 50

credit that you can use which is what i

did to run my first poll so big fee is

great if you want to do some market

research and perhaps validate a product

idea before you start spending thousands

of dollars and spending many hours you

know on a product that may not even sell

next up want to write a compelling

landing page that's based on a proven

framework well there's this book called

building a story brand by donald miller

i highly recommend you read this by the

way but there is a framework a blueprint

that you can download online it's

provided by clearbrand again link in the

description box below but they provide

this story brand website blueprint

simply click on download free pdf enter

your details download the pdf and then

you'll be given this template it's in

pdf format you've got the

logo you've got the navigation bar call

to action headline sub headline or call

to action again some benefits of your

service your brand or your business then

some problems so as you can see it's

simply fill in the blanks rather than

starting from scratch simply download

this template follow it and then write

your copy based on the structure another

great testing tool is called headline

analyzer this is a tool provided by

coschedule.com

simply enter the title or the headline

that you'd like to use for let's say

your article blog post

youtube video what not once you've

entered it click on analyze i've already

clicked on analyze but now you can see

the headline score as well as the seo

score this will give you an indication

as to what things can be improved

optimized and tweaked you'll see some

suggestions such as increasing the power

words increasing emotional words

uncommon words and decreasing the common

words scrolling down you're given more

information and details such as the word

count the character count and the type

of headline this comes under this is a

how-to and they're reading grades so

this headline reads at an 8th to 9th

grade reading level so by using headline

analyzer you can go in there fine-tune

your headline and of course it's not the

be-all end-all but at least this is

something you can start with to improve

on your headlines moving on do you want

to know some suggestions in terms of

what people are searching for on places

like google and youtube well there's a

tool called keyword tool i've entered

some keywords so i've got best yoga mats

let's say i'm targeting that for my

latest blog post i will enter that and

then choose a location and then search

and as you can see we've got the results

already keyword tool will give you some

helpful suggestions such as best yoga

mats 2021 best yoga mats for hot yoga

best yoga mats for beginners so this

will give you some ideas in terms of

what types of articles or videos to

create if you do upgrade you will get

more data such as the search volume the

trend the cost per click and the

competition you can also search specific

sites such as youtube bing amazon ebay

play store instagram and twitter so with

keyword tool you can start with a main

or seed keyword and then expand from

there finding those smaller niche

keywords or longer tail keywords next up

another keyword tool that is useful is

called keywords everywhere if you search

on google for whatever keyword you want

let's say best yoga mat again in this

example you will see the results right

if you look here you'll see extra

details and data of this particular

result so the traffic per month if i

hover over keywords everywhere is going

to give me these results so the organic

traffic per month for this particular

and specific url which is 26

800 times what's more keywords

everywhere will provide this sidebar

giving you trend data seo difficulty

off-page difficulty related keywords

based on your search term and also what

people also search for and long tail

keywords this is an extremely useful

tool whenever i go to google i can have

that extra information that google

doesn't provide otherwise all right

let's talk about another useful

marketing tool and that is called hotjar

ocha allows you to visualize user

behavior basically it's a heat mapping

tool you can see and visualize what

people are actually hovering over what

they're clicking on and in this demo you

can see the heat mapping with the heat

mapping data that hotjar provides you

can then go in on your website and make

those optimizations such as moving a

call to action button that may be too

far to the left so then you can move it

to the right another feature of hotcha

is that you can actually see a user's

journey so once they land on your page

where do they go after that do they

click on this link or that link do they

go to this section or that section and

once you find that out you can move

particular sections or links things like

that so that you can have a high

conversion for your website this next

tool will help you shorten long hand

perhaps ugly links into shorter and

brandable links that tool is called

rebrandly i've used this for a couple of

years already and really satisfied with

what it does here's how it works i'm on

the back end of my rebrandly account

simply click on new link enter the

destination url let's take this long url

for example this is one of my blog

articles pretty long right what you can

do is then cloak it so choose a branded

domain i've already linked up and used

my aurelius.link domain with my

rebrandly account or you can simply use

the default rebrandly link enter a slash

tag in this example i'm just going to

use overcome as the slash tag create the

link and now instead of this extremely

long link i've got this short link

that's branded and what you can also do

is use a qr code and generate that save

it so that anyone who actually uses and

scans that qr code goes to this link

want to start your own newsletter and

build an email subscriber base well i

recommend using a tool called convertkit

convertkit allows you to create landing

pages email sign up forms integrate with

many other apps do email marketing of

course run some automations or create

some automation funnels as well as

sending out broadcast messages the

standard of convertkit is that you can

subscribers until you need to actually

upgrade they've got an easy to use

landing page builder so simply choose a

template that you like let's say this

one here and then start editing the

landing page such as the images right

here

changing the headline the call to action

and also the fields of the opt-in form

once you're done you've got a landing

page ready to collect email subscribers

next up want to get alerts of any

mentions of your brand or business well

there's a tool called mention you may be

thinking is this the same as google

alerts well it's not because it can

track and monitor over 1 billion sources

across the web from press releases

review sites forums and blogs the

backend of mention looks like this kind

of looks like an email inbox i've added

a new alert for anyone that mentions

aurelia's channel my brand name and you

can see it found this one right here

which was a reply to a recent tweet on

mine by using mention you can

consolidate all these alerts of brand

mentions and things like that in one

location all right on to some tools for

creating the first tool i want to

mention is called kamua it will let you

resize your videos into other formats

for different social media platforms

here's how kamoor works it not only

resizes your video but it actually focus

in on that subject so that it only crops

that area the back end looks like this

by going to crop settings you can select

portrait or square now if you have a lot

of movement and you want to make sure

you crop only this subject then you want

to enable auto crop what you do then is

set the focal point so set it choose the

actual area that you want to focus on

save the focal point and once you're

done click on draft render preview it

see if you like it and if you are happy

with it click on download what i can do

now is upload it as a youtube shorts a

tiktok video or even an instagram reel

next up want to present and record at

the same time and have that little

bubble or circle face cam at the corner

of the screen or check out loom it'll

allow you to do that as you can see in

this demonstration we've got here on the

corner and you can do things like

annotate you can sign up for free but

you can create up to five minutes per

video let's move on to some graphic

tools the first is called in paint have

you ever wanted to remove particular

objects on a photo well that's what

inpaint is for it's free to use you

don't need to install anything here's

how it works get your photo ready drag

and drop it now you're in the graphic

editor let's say you want to erase and

remove this umbrella with the two people

here so i'll zoom in so that you can see

closer to start erasing you want to use

the markup tool you can also use the

lasso tool or the polygonal lasso tool

too i'll stick to the marker tool

and now you simply mark it highlight it

once you're done highlighting click on

erase and you'll see the magic happen

just like that it's disappeared and no

longer exists let's zoom out so you can

see what it looks like now so there you

go really easy to use you can remove any

object from any photo of yours next up

do you want high quality icons that you

can use on your website or even youtube

thumbnails kind of like what i do well

check out flat icon simply enter a

search term let's say i want to look for

laptop icons i've searched it browse

through the icons i love flat icons so

much that i've upgraded to a paid plan

if you find an icon that you like simply

click it and then you're given some

options in terms of the sizes that you

want to save it as now another great

icon website is called lord icon here's

what it looks like what's different

about this is that you're given animated

icons and in addition to that you can

actually customize the colors so let's

say you choose this book icon if you

look here you've got colors you can

select the color that you want let's say

red click on apply now you've got a red

book so if your brand colors are red

then you can match it with that you can

also adjust the stroke so the thickness

of the lines as you can see there's

hundreds of icons to choose from so

there's bound to be something to fit

your needs all right next up do you want

to remove the background from an image

or photo well remove.bg is the tool that

can do that simply have your photo ready

i'm just going to use this one of myself

here and in just a matter of seconds

you'll see that the background will be

removed and there you have it and from

here simply download it if you do want a

high quality version you will need to

pay for it you can sign up for a

subscription plan or pay as you go now

speaking of these graphic and creation

tools i've got to mention a tool that

you most likely have heard of and that

is canva i've got several tutorials

around canva so do look in the

description box below for those videos

but very briefly canva will help you

create your ebook covers you've also got

invitations business card templates

infographic templates and so much more

now let's talk about a couple of

productivity tools that's not so common

and ones that aren't typical the first

tool is called tascade if you want to

organize your to-do's your workspaces

your projects this is a really simple to

use app think of taskgate as a to-do app

but on steroids because what you can do

is add things like due date assign

comment upload a file embed it or add a

timer to this specific task what's more

you can view your project in different

layouts such as board view if you like

that visual kind of view or the kanban

view you've also got action view a mind

map view like this and an organization

chart view like this task 8 is free for

the most part however i do have a coupon

so you can upgrade to the unlimited plan

so you can use all their features no

restrictions here's how to do it under

billing simply go and click on one of

your workspaces and then click on

upgrade where it says add promo code add

the coupon code aurelius and before i

apply you can see that what's due in 14

days is 60 dollars per year so once you

apply it that fee will be waived so it's

all free for life so go sign up for

tascade to organize all your notes

projects and to-do's for this next tool

if you write any piece of content

whether that be articles you know

instagram captions or anything this next

tool may be handy it's called hemingway

it is similar to grammarly however it's

not as advanced if you go to

hemingwayapp.com you can start writing

right this is the actual writing editor

if you do want to write without any

distractions click on write and now you

won't get any of those highlights but

i'll explain more what those highlights

mean but once you are done writing click

on edit and then you can see the

readability the grade so it's grade six

which is good words and you'll see two

adverbs one use of passive voice in a

nutshell the highlights are generated by

hemingway the yellow highlight indicates

that it's quite wordy so you could

shorten this anything that's highlighted

in red is quite dense and hard to read

any purple highlights mean that you're

using complicated or technical words

adverbs are highlighted in blue while

green means that this is worded in

passive voice the hemingway app also

includes a desktop version if you want

to pay that one-time fee so it's

available for mac os or windows systems

alright this final tool is especially

for youtube creators a popular youtube

creator named mativilla who talks about

minimalism and productivity created a

plugin for chrome it's called goodbye

metrics so what it does is it will

basically eliminate the metrics the

analytics the numbers you know how many

likes on a particular video now you

might be thinking what's the whole point

of not seeing all your metrics well this

is one of the traps that creators fall

into they fall into this comparison

syndrome where they're comparing their

Tennessee - The 10 Best Places To Live In 2021 - Family, Job, Retiree

Are you thinking of moving to Florida?

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Tampa is a big city with plenty of job opportunities and inexpensive housing.

Most residents are from other areas of the U.S., drawn to the region by its good weather,

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With tourism driving the local economy, hospitality jobs dominate the Orlando economy.

Part of the appeal of living in Orlando is that Florida has no state income tax.

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Fort Lauderdale is known as "the Venice of America" for its abundant, picturesque canals

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Miami is one of the most vibrant metro areas in the U.S., and it's well on its way to becoming

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It has the beaches, the year-round warmth, and diversity and feel of a big, metropolitan

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Are you thinking of moving to Florida

“All of us who are seeing these images of children being pulled away from moms and dads in tears, we’re horrified.”

Ted Cruz has proposed emergency legislation to end the Trump administration policy of separating families that cross the border illegally, a policy facing increasingly bipartisan criticism. “This has to stop.”

This is not the first time Cruz and Donald Trump have found themselves at odds with each other. “Donald, you’re a sniveling coward.” “This guy's a liar.”

There was not much that Cruz and Trump left unsaid in the lead-up to the 2016 election. “Donald is a bully.” “Lyin’ Ted.” “Lyin’ Ted.” “Lyin’ Ted Cruz.”

“This man is a pathological liar.” “Nobody likes him.” “Utterly amoral.” “A little bit of a maniac.” “Donald, relax.”

“Go ahead, I'm relaxed. You’re the basket case.” It all came to a spectacular showdown at the Republican National Convention when Cruz refused to endorse Trump. “Vote your conscience.”

Even as the crowd turned up the heat. “Endorse Trump! Endorse Trump!” But then, shortly before the election, he did a full 180, voicing his support for Trump after all. Since then, the epic feud has been lost in the annals of history, as Cruz aligned himself with the president. “This is an all-star cabinet.

You look at Judge Gorsuch. And then you look at the executive action. Or on the economic side. I think we’ve seen a lot of strong substance in this opening month.” Fast forward to now.

Cruz’s main rival is no longer Donald Trump, but Representative Beto O’Rourke, a Democrat now gunning for Cruz’s Senate seat. O’Rourke is breaking Texas Democratic fund-raising records and seeking to ride a wave anti-Trump furor all the way to Washington. “No wall is needed.

The U.S.-Mexico border has never been safer than it is today.” If O’Rourke won in the November midterms, he would be the first Democratic senator from Texas to be elected in over two decades.

“Texans don’t want to see a return to the high-tax, high-regulation, high-spending days of Barack Obama."

And while Cruz still has a significant lead in the latest polls, the race has been closer than expected and Republicans have taken notice.

So after Cruz extended a hand into the future in a radio interview with Breitbart in April — — Trump also let go of any bad blood on his side. “Full endorsement for this man.

Ted Cruz. Where’s Ted?” [crowd cheers] And this is how, with their eyes set on the prize, even two old rivals seem to have seen the ancient wisdom in party loyalties and pragmatic alliances.

What remains to be seen, is whether their alliance can survive this latest controversy.

President Trump and Ted Cruz: Will Allies Become Rivals Again?

This article is that the subject of a legal criticism on behalf of Cambridge Analytica LLC and SCL Elections restricted.
Just over per week past, Donald Trump gathered members of the world’s press before him and told them they were liars. “The press, honestly, is out of management,” he said. “The public doesn’t believe you any longer.” CNN was delineated as “very pretend news… the story once the story is bad”. The BBC was “another beauty”.

That night I did 2 things. First, I have typewritten “Trump” within the search box of Twitter. My feed was coverage that he was crazy, a lunatic, a raving lunatic. however that wasn’t, however, it had been taking part in out elsewhere. The results made a stream of “Go Donald!!!!”, and “You show ’em!!!” there have been flag emojis and thumbs-up emojis and clips of Trump giving birth into the “FAKE news MSM liars!”

Trump had spoken, and his audience had heard him. Then I did what I’ve been doing for two and a half months now. I Googled “mainstream media is…” And there it was. Google's autocompleted suggestions: “mainstream media is… dead, dying, fake news, fake, finished”. Is it dead, I wonder? Has FAKE news won? Are we now the FAKE news? Is the mainstream media – we, us, I – dying?

Guardian Today: the headlines, the analysis, the debate - sent directly to you
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I click Google’s first suggested link. It leads to a website called CNSnews.com and an article: “The Mainstream media are dead.” They’re dead, I learn because they – we, I – “cannot be trusted”. How had it, Associate in the Nursing obscure website I’d ne'er detected of, dominated Google’s search formula on the topic? within the “About us” tab, I learn CNSnews is in hand by the Media centre, that a click later I learn is “America’s media watchdog”, Associate in Nursing organisation that claims Associate in Nursing “unwavering commitment to neutralising leftwing bias within the news, media and widespread culture”.

Another number of clicks and that i discover that it receives an outsized bulk of its funding – over $10m within the past decade – from one supply, the hedge fund wealthy person Henry Martyn Robert Mercer. If you follow USA politics you'll recognise the name. Henry Martyn Robert Mercer is that the cash behind Donald Trump. But then, i'll come back to be told, Robert Mercer is the money behind an awful lot of things. He was Trump’s single biggest donor. Mercer started backing Ted Cruz, but when he fell out of the presidential race he threw his money – $13.5m of it – behind the Trump campaign.

It’s money he’s made as a result of his career as a brilliant but reclusive computer scientist. He started his career at IBM, where he made what the Association for Computational Linguistics called “revolutionary” breakthroughs in language processing – a science that went on to be key in developing today’s AI – and later became joint CEO of Renaissance Technologies, a hedge fund that makes its money by using algorithms to model and trade on the financial markets.

One of its funds, Medallion, which manages only its employees’ money, is the most successful in the world – generating $55bn so far. And since 2010, Mercer has donated $45m to different political campaigns – all Republican – and another $50m to non-profits – all rightwing, ultra-conservative. this can be a wealthy person United Nations agency is, as billionaires ar wont, attempting to reshape the planet in keeping with his personal beliefs.

Robert Mercer terribly seldom speaks publicly and ne'er to journalists, thus to determine his beliefs you've got to appear at wherever he channels his money: a series of yachts, all known as ocean Owl; a $2.9m model train set; temperature change|temperature change} denial (he funds a climate change denial thinktank, the Heartland Institute); and what is maybe the ultimate rich man’s plaything – the disruption of the mainstream media. In this he is helped by his close associate Steve Bannon, Trump’s campaign manager and now chief strategist. The money he gives to the Media Research Center, with its mission of correcting “liberal bias” is just one of his media plays. There are other bigger, and even more deliberate strategies, and shining brightly, the star at the centre of the Mercer media galaxy, is Breitbart.

It was $10m of Mercer’s money that enabled Bannon to fund Breitbart – a rightwing news site, set up with the express intention of being a Huffington Post for the right. It has launched the careers of Milo Yiannopoulos and his like, regularly hosts antisemitic and Islamophobic views, and is currently being boycotted by more than 1,000 brands after an activist campaign. It has been phenomenally successful: the 29th most popular site in America with 2bn page views a year. It’s bigger than its inspiration, the Huffington Post, bigger, even, than PornHub. It’s the biggest political site on Facebook. The biggest on Twitter.

Prominent right-wing journalist Andrew Breitbart, who founded the site but died in 2012, told Bannon that they had “to take back the culture”. And, arguably, they have, though American culture is only the start of it. In 2014, Bannon launched Breitbart London, telling the ny Times it had been specifically regular earlier than the UK’s forthcoming election. It was, he said, the newest front “in our current cultural and political war”. France and Federal Republic of Germany ar next.

A determined have and a superb media contriver will, and have, found the simplest way to mold journalism to their own ends
But there was one more reason why I recognized Henry Martyn Robert Mercer’s name: thanks to his association to Cambridge Analytica, any low information analytics company. he's reported to own a $10m stake in the company, that was spun out of a much bigger British company known as SCL cluster. It specializes in “election management strategies” and “messaging and data operations”, refined over twenty-five years in places like Asian nation and Pakistan. In military circles, this can be referred to as “psyops” – psychological operations. (Mass info that works by engaged on people’s emotions.)

Cambridge Analytica worked for the Trump campaign and, thus I’d browse, the Leave campaign. once Mercer supported Cruz, Cambridge Analytica worked with Cruz. once Henry Martyn Robert Mercer started supporting Trump, Cambridge Analytica came too. And wherever Mercer’s cash is, Steve Bannon is typically shut by: it had been reported that till recently he had a seat on the board.

Last Gregorian calendar month, I wrote concerning Cambridge Analytica during a piece concerning however Google’s search results on bound subjects were being dominated by rightwing and extremist sites. eating apple Albright, a academician of communications at Elon University, North geographic area, United Nations agency had mapped the news scheme and located voluminous links between rightwing sites “strangling” the thought media, told Pine Tree State that trackers from sites like Breitbart might even be utilized by corporations like Cambridge Analytica to follow individuals round the net and so, via Facebook, target them with ads.

On its web site, Cambridge Analytica makes the astonishing boast that it's psychological profiles supported five,000 separate items {of information|of knowledge|of information} on 220 million yankee voters – its USP is to use this data to grasp people’s deepest emotions and so target them consequently. The system, in keeping with Albright, amounted to a “propaganda machine”.

A few weeks later, the Observer received a letter. Cambridge Analytica wasn't utilized by the Leave campaign, it said. Cambridge Analytica “is a USA company based mostly within the USA. It hasn’t worked in British politics.”

Which is however, earlier in the week, I all over up during a Pret a trough close to Westminster with Andy Wigmore, Leave.EU’s cordial communications director, gazing snapshots of Donald Trump on his phone. It was Wigmore who orchestrated Nigel Farage’s trip to Trump Tower – the PR coup that saw him become the first foreign politician to meet the president elect.

Wigmore scrolls through the snaps on his phone. “That’s the one I took,” he says pointing at the now globally famous photo of Farage and Trump in front of his golden elevator door giving the thumbs-up sign. Wigmore was one of the “bad boys of Brexit” – a term coined by Arron Banks, the Bristol-based businessman who was Leave.EU’s co-founder.

Cambridge Analytica had worked for them, he said. It had taught them how to build profiles, how to target people and how to scoop up masses of data from people’s Facebook profiles. A video on YouTube shows one of Cambridge Analytica’s and SCL’s employees, Brittany Kaiser, sitting on the panel at Leave.EU’s launch event.

Facebook was the key to the entire campaign, Wigmore explained. A Facebook ‘like’, he said, was their most “potent weapon”. “Because mistreatment computing, as we did, tells you all styles of things that individual and the way to convert them with what type of advert. And you knew there would even be others in their network United Nations agency likeable what they likeable, thus you'll unfold. and so you follow them. the pc ne'er stops learning and it ne'er stops observation.”
“It is creepy! It’s very creepy! It’s why I’m not on Facebook! i attempted it on myself to check what data it had on Pine Tree State and that i was like, ‘Oh my God!’ What’s scary is that my kids had put things on Instagram and it picked that up. It knew where my kids went to school.”

They hadn’t “employed” Cambridge Analytica, he said. No money changed hands. “They were happy to help.”

Why?

“Because Nigel is a good friend of the Mercers. And Robert Mercer introduced them to us. He said, ‘Here’s this company we think may be useful to you.’ What they were trying to do in the US and what we were trying to do had massive parallels. We shared a lot of information. Why wouldn’t you?” Behind Trump’s campaign and Cambridge Analytica, he said, were “the same people. It’s the same family.”

There were already a lot of questions swirling around Cambridge Analytica, and Andy Wigmore has opened up a whole lot more. Such as: are you supposed to declare services-in-kind as some sort of donation? The Electoral Commission says yes, if it was more than £7,500. And was it declared? The Electoral Commission says no. Does that mean a foreign billionaire had possibly influenced the referendum without that influence being apparent? It’s certainly a question worth asking.

In the last month or so, articles in first the Swiss and the US press have asked exactly what Cambridge Analytica is doing with US voters’ data. In a statement to the Observer, the Information Commissioner’s Office said: “Any business collecting and using personal data in the UK must do so fairly and lawfully. We will be contacting Cambridge Analytica and asking questions to find out how the company is operating in the UK and whether the law is being followed.”

Cambridge Analytica said last Friday they are in touch with the ICO and are completely compliant with UK and EU data laws. It did not answer other questions the Observer put to it this week about how it built its psychometric model, which owes its origins to original research carried out by scientists at Cambridge University’s Psychometric Centre, research based on a personality quiz on Facebook that went viral. More than 6 million people ended up doing it, producing an astonishing treasure trove of data.
These Facebook profiles – especially people’s “likes” – could be correlated across millions of others to produce uncannily accurate results. Michal Kosinski, the centre’s lead scientist, found that with knowledge of 150 likes, their model could predict someone’s personality better than their spouse. With 300, it understood you better than yourself. “Computers see us in a more robust way than we see ourselves,” says Kosinski.

But there are strict ethical regulations regarding what you can do with this data. Did SCL Group have access to the university’s model or data, I ask Professor Jonathan Rust, the centre’s director? “Certainly not from us,” he says. “We have very strict rules around this.”

A scientist, Aleksandr Kogan, from the centre was contracted to build a model for SCL, and says he collected his own data. academician Rust says he doesn’t apprehend wherever Kogan’s information came from. “The proof was contrary. I reported it.” Associate in Nursing freelance individual was appointed by the university. “But then Kogan aforementioned he’d signed a non-disclosure agreement with SCL and he couldn’t continue [answering questions].”

Kogan disputes this and says SCL glad the university’s inquiries. however maybe over anyone, academician Rust understands however the type of data individuals freely hand over to social media sites may well be used.
“The danger of not having regulation round the type of information you'll get from Facebook et al. is evident. With this, a pc will really do science, it will predict and doubtless management human behaviour. It’s what the scientologists try and do however rather more powerful. It’s however you brainwash somebody. It’s implausibly dangerous.
“It’s no exaggeration to mention that minds may be modified. Behaviour may be predicted and controlled. I find it incredibly scary. I really do. Because nobody has really followed through on the possible consequences of all this. People don’t know it’s happening to them. Their attitudes are being changed behind their backs.”

Mercer invested in Cambridge Analytica, the Washington Post reported, “driven in part by an assessment that the right was lacking sophisticated technology capabilities”. But in many ways, it’s what Cambridge Analytica’s parent company does that raises even more questions.

Emma Briant, a propaganda specialist at the University of Sheffield, wrote about SCL Group in her 2015 book, Propaganda and Counter-Terrorism: Strategies for Global Change. Cambridge Analytica has the technological tools to effect behavioural and psychological change, she said, but it’s SCL that strategises it. It has specialised, at the highest level – for Nato, the MoD, the US state department and others – in changing the behaviour of large groups. It models mass populations and then it changes their beliefs.

SCL was founded by someone called Nigel Oakes, who worked for Saatchi & Saatchi on Margaret Thatcher’s image, says Briant, and the company had been “making money out of the propaganda side of the war on terrorism over a long period of time. There are different arms of SCL but it’s all about reach and the ability to shape the discourse. They are trying to amplify particular political narratives. And they are selective in who they go for: they are not doing this for the left.”

In the course of the US election, Cambridge Analytica amassed a database, as it claims on its website, of almost the entire US voting population – 220 million people – and the Washington Post reported last week that SCL was increasing staffing at its Washington office and competing for lucrative new contracts with Trump’s administration. “It seems significant that a company involved in engineering a political outcome profits from what follows. Particularly if it’s the manipulation, and then resolution, of fear,” says Briant.

It’s the database, and what may happen to it, that particularly exercises Paul-Olivier Dehaye, a Swiss mathematician and data activist who has been investigating Cambridge Analytica and SCL for more than a year. “How is it going to be used?” he says. “Is it going to be used to try and manipulate people around domestic policies? Or to ferment conflict between different communities? It is doubtless very scary. People just don’t understand the power of this data and how it can be used against them.”

There ar 2 things, potentially, happening simultaneously: the manipulation of data on a mass level, and also the manipulation of data at a really individual level. each supported the newest understandings in science concerning however individuals work, and enabled by technological platforms designed to bring USA along.

Are we have a tendency to living during a new era of info, I raise Emma Briant? One we have a tendency to can’t see, and that is working on us in ways we can’t understand? Where we can only react, emotionally, to its messages? “Definitely. The way that surveillance through technology is so pervasive, the collection and use of our data is so much more sophisticated. It’s totally covert. And people don’t realise what is going on.”

Public mood and politics goes through cycles. You don’t have to subscribe to any conspiracy theory, Briant says, to see that a mass change in public sentiment is happening. Or that some of the tools in action are straight out of the military’s or SCL’s playbook.

But then there’s increasing evidence that our public arenas – the social media sites where we post our holiday snaps or make comments about the news – are a new battlefield where international geopolitics is playing out in real time. It’s a new age of propaganda. But whose? This week, Russia announced the formation of a new branch of the military: “information warfare troops”.

Sam Woolley of the Oxford Internet Institute’s computational propaganda institute tells me that one third of all traffic on Twitter before the EU referendum was automated “bots” – accounts that are programmed to look like people, to act like people, and to change the conversation, to make topics trend. And they were all for Leave. Before the US election, they were five-to-one in favour of Trump – many of them Russian. Last week they have been in action in the Stoke byelection – Russian bots, organised by who? – attacking Paul Nuttall.
You can take a trending topic, such as fake news, and then weaponise it, turn it against the media that uncovered it
“Politics is war,” said Steve Bannon last year in the Wall Street Journal. And increasingly this looks to be true.

There’s nothing accidental about Trump’s behaviour, Andy Wigmore tells me. “That press conference. It was absolutely brilliant. I could see exactly what he was doing. There’s feedback going on constantly. That’s what you can do with artificial intelligence. You can measure ever reaction to every word. He has a word room, where you fix key words. We did it. So with immigration, there are actually key words within that subject matter which people are concerned about. thus after you ar about to create a speech, it’s all concerning however are you able to use these trending words.”

Wigmore met with Trump’s team right at the beginning of the Leave campaign. “And they aforementioned the goblet was computing.”

Who did?

“Jared Kushner and mythical being Miller.”

Later, once Trump picked up Mercer and Cambridge Analytica, the sport modified once more. “It’s all concerning the emotions. This is the big difference with what we did. They call it bio-psycho-social profiling. It takes your physical, mental and lifestyle attributes and works out how people work, how they react emotionally.”

Bio-psycho-social profiling, I read later, is one offensive in what is called “cognitive warfare”. Though there are many others: “recoding the mass consciousness to turn patriotism into collaborationism,” explains a Nato briefing document on countering Russian disinformation written by an SCL employee. “Time-sensitive professional use of media to propagate narratives,” says one US state department white paper. “Of particular importance to psyop personnel may be publicly and commercially available data from social media platforms.”

Yet another details the power of a “cognitive casualty” – a “moral shock” that “has a disabling effect on empathy and higher processes such as moral reasoning and critical thinking”. Something like immigration, perhaps. Or “fake news”. Or as it has now become: “FAKE news!!!!”

How do you change the way a nation thinks? You could start by creating a mainstream media to replace the existing one with a site such as Breitbart. You could set up other websites that displace mainstream sources of news and information with your own definitions of concepts like “liberal media bias”, like CNSnews.com. And you could give the rump mainstream media, papers like the “failing New York Times!” what it wants: stories. Because the third prong of Mercer and Bannon’s media empire is the Government Accountability Institute.

Bannon co-founded it with $2m of Mercer’s money. Mercer’s daughter, Rebekah, was appointed to the board. Then they invested in expensive, long-term investigative journalism. “The modern economics of the newsroom don’t support big investigative reporting staffs,” Bannon told Forbes magazine. “You wouldn’t get a Watergate scandal, a Pentagon Papers these days, as a result of no one will afford to let a communicator pay seven months on a story. We can. We’re operating as a support perform.”

Welcome to the longer term of journalism within the age of platform market economy. News organisations need to do a stronger job of making new money models. however within the gaps in between, a determined have and a superb media contriver will, and have, found the simplest way to mould journalism to their own ends.

In 2015, Steve Bannon delineated to Forbes however the GAI operated, using a knowledge mortal to trawl the dark net (in the article he boasts of getting access to $1.3bn price of supercomputers) to get your hands on the type of supply material Google can’t realize. One result has been a brand new royal house Times bestseller, Clinton Cash: The much Story of however and Why Foreign Governments and Businesses Helped create Bill and Edmund Hillary made, written by GAI’s president, Peter Schweizer and later become a movie made by Rebekah Mercer and Steve Bannon.

This, Bannon explained, is how you “weaponise” the narrative you want. With hard researched facts. With those, you can launch it straight on to the front page of the New York Times, as the story of Hillary Clinton’s cash did. Like Hillary’s emails it turned the news agenda, and, most crucially, it diverted the attention of the news cycle. Another classic psyops approach. “Strategic drowning” of other messages.

This is a strategic, long-term and really quite brilliant play. In the 1990s, Bannon explained, conservative media couldn’t take Bill Clinton down because “they wound up talking to themselves in an echo chamber”.

As, it turns out, the liberal media is now. We are scattered, separate, squabbling among ourselves and being picked off like targets in a shooting gallery. Increasingly, there’s a sense that we are talking to ourselves. And whether it’s Mercer’s millions or other factors, Jonathan Albright’s map of the news and information ecosystem shows how rightwing sites are dominating sites like YouTube and Google, bound tightly together by millions of links.

Is there a central intelligence to that, I ask Albright? “There has to be. There has to be some type of coordination. You can see from looking at the map, from the architecture of the system, that this is not accidental. It’s clearly being light-emitting diode by cash and politics.”

There’s been plenty of speak within the echo chamber concerning Bannon within the previous few months, however it’s Mercer United Nations agency provided the cash to remake components of the media landscape. And whereas Bannon understands the media, Mercer understands huge information. He understands the structure of the web. He is aware of however algorithms work.

Robert Mercer didn't reply to letter of invitation for comment for this piece. Nick Patterson, a British cryptographer, who worked at Renaissance Technologies in the 80s and is now a computational geneticist at MIT, described to me how he was the one who talent-spotted Mercer. “There was an elite group working at IBM in the 1980s doing speech research, speech recognition, and when I joined Renaissance I judged that the mathematics we were trying to apply to financial markets were very similar.”

He describes Mercer as “very, very conservative. He truly did not like the Clintons. He thought Bill Clinton was a criminal. And his basic politics, I think, was that he’s a rightwing libertarian, he wants the government out of things.”

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He suspects that Mercer is conveyance the good process skills he delivered to finance in contact on another terribly completely different sphere. “We create mathematical models of the money markets that ar chance models, and from those we have a tendency to try to create predictions. What i think Cambridge Analytica do is that they build chance models of however individuals vote. and so they give the impression of being at what they'll do to influence that.”

Finding the sting is what quants do. They build quantitative models that change the method of shopping for and marketing shares and so they chase small gaps in information to make vast wins. Renaissance Technologies was one among the primary hedge funds to take a position in AI. however what it will with it, however it’s been programmed to try to to it, is totally unknown. It is, Bloomberg reports, the “blackest box up finance”.

Johan Bollen, professor at IN University faculty of scientific discipline and Computing, tells Pine Tree State however he discovered one attainable edge: he’s done analysis that shows you'll predict stock exchange moves from Twitter. you'll live public sentiment and so model it. “Society is driven by emotions, which it’s always been difficult to measure, collectively. But there are now programmes that can read text and measure it and give us a window into those collective emotions.”

The research caused a huge ripple among two different constituencies. “We had a lot attention from hedge funds. They are looking for signals everywhere and this is a hugely interesting signal. My impression is hedge funds do have these algorithms that are scanning social feeds. The flash crashes we’ve had – sudden huge drops in stock prices – indicates these algorithms are being used at large scale. And they are engaged in something of an arms race.”

The other people interested in Bollen’s work are those who want not only to measure public sentiment, but to change it. Bollen’s research shows how it’s possible. Could you reverse engineer the national, or even the global, mood? Model it, and then change it?

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“It does seem possible. And it does worry me. There are quite a few pieces of research that show if you repeat something often enough, people start involuntarily to believe it. And that could be leveraged, or weaponised for propaganda. We know there are thousands of automated bots out there that are trying to do just that.”

THE war of the bots is one of the wilder and weirder aspects of the elections of 2016. At the Oxford Internet Institute’s Unit for Computational Propaganda, its director, Phil Howard, and director of research, Sam Woolley, show me all the ways public opinion can be massaged and manipulated. But is there a smoking gun, I ask them, evidence of who is doing this? “There’s not a smoking gun,” says Howard. “There are smoking machine guns. There are multiple pieces of evidence.”

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“Look at this,” he says and shows me how, before the US election, hundreds upon hundreds of websites were set up to blast out just a few links, articles that were all pro-Trump. “This is being done by people who understand information structure, who are bulk buying domain names and then using automation to blast out a certain message. To make Trump look like he’s a consensus.”

And that requires money?

“That requires organisation and money. And if you use enough of them, of bots and people, and cleverly link them together, you are what’s legitimate. You are creating truth.”

You can take an existing trending topic, such as fake news, and then weaponise it. You can turn it against the very media that uncovered it. Viewed in a certain light, fake news is a suicide bomb at the heart of our information system. Strapped to the live body of us – the mainstream media.

One of the things that concerns Howard most is the hundreds of thousands of “sleeper” bots they’ve found. Twitter accounts that have tweeted only once or twice and are now sitting quietly waiting for a trigger: some sort of crisis where they will rise up and come together to drown out all other sources of information.

Like zombies?

“Like zombies.”

Many of the techniques were refined in Russia, he says, and so exported everyplace else. “You have these unbelievable info tools developed in Associate in Nursing authoritarian regime going in a free economic system with a whole regulative vacuum. What you get could be a firestorm.”

This is the planet we have a tendency to enter daily, on our laptops and our smartphones. it's become a parcel wherever the ambitions of nation states and ideologues ar being fought – mistreatment USA. we have a tendency to ar the bounty: our social media feeds; our conversations; our hearts and minds. Our votes. Bots influence trending topics and trending topics have a robust impact on algorithms, Woolley, explains, on Twitter, on Google, on Facebook. acumen to control data structure and you'll manipulate reality.

We’re roughly within the different reality wherever the particular news has become “FAKE news!!!” however we’re nearly there. Out on Twitter, the new international parcel for the longer term, somebody I follow tweets a quote by Marshall McLuhan, the good data intellectual of the 60s. “World War III are a guerrilla data war,” it says. “With no divisions between military and civilian participation.”

By that definition we’re already there.

Additional coverage by Paul-Olivier Dehaye

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