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hey it's aurelius hope you're doing well

in this video i've compiled a list of 21

useful digital marketing tools to help

market your website business or brand

all while staying productive so let's

get to the video this video is sponsored

by hostinger more on them in this video

before i begin i've categorized and

organized these tools into marketing

creating and productivity i'll list down

all the tools and resources in the

description box below as well as

timestamps to help you navigate through

this video starting with the first tool

have you ever ran out of content ideas

or you needed some inspiration in terms

of blog titles or youtube video titles

well check out this tool called title

generator it will help you generate 700

headlines with one click so enter your

keywords i've entered yoga mats click on

get headlines and in just a matter of

seconds you've got 700 headlines titles

and content ideas scrolling down let's

take a look at some of these examples

what is yoga mats and how does it work

12 questions answered about yoga mats

these titles aren't perfect and may not

be suitable for your content piece but

at least this will give you some

inspiration next up do you want to start

a website but you aren't tech savvy and

you simply don't know where to begin

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happily help you the backend control

panel of your hosting account looks like

this very user friendly to use if you

need to modify and log into your

wordpress account you can go

here create your emails here as well as

creating new domains or sub domains as

well as installing a new website using

their auto installer one of its

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recommendation link to hostinger in the

description box below as well as that

special discount coupon next up have you

ever wanted to test between whether

design a is better than design b well

now you can do it using pickfu for

example i ran this poll not too long ago

i wanted to decide whether to use option

a versus option b so i ran this test and

to my surprise option b actually got

more votes on top of that the poll

voters actually leave a response so it's

not just you know choosing a or b but

they're actually constructive they're

saying i like teal to pink fade for the

background of choice b you know i like

the darker tone makes it more

professional so they actually give you

useful feedback that you can take on a

little caveat though pikview does come

at a cost however if you do sign up you

get a 50

credit that you can use which is what i

did to run my first poll so big fee is

great if you want to do some market

research and perhaps validate a product

idea before you start spending thousands

of dollars and spending many hours you

know on a product that may not even sell

next up want to write a compelling

landing page that's based on a proven

framework well there's this book called

building a story brand by donald miller

i highly recommend you read this by the

way but there is a framework a blueprint

that you can download online it's

provided by clearbrand again link in the

description box below but they provide

this story brand website blueprint

simply click on download free pdf enter

your details download the pdf and then

you'll be given this template it's in

pdf format you've got the

logo you've got the navigation bar call

to action headline sub headline or call

to action again some benefits of your

service your brand or your business then

some problems so as you can see it's

simply fill in the blanks rather than

starting from scratch simply download

this template follow it and then write

your copy based on the structure another

great testing tool is called headline

analyzer this is a tool provided by

coschedule.com

simply enter the title or the headline

that you'd like to use for let's say

your article blog post

youtube video what not once you've

entered it click on analyze i've already

clicked on analyze but now you can see

the headline score as well as the seo

score this will give you an indication

as to what things can be improved

optimized and tweaked you'll see some

suggestions such as increasing the power

words increasing emotional words

uncommon words and decreasing the common

words scrolling down you're given more

information and details such as the word

count the character count and the type

of headline this comes under this is a

how-to and they're reading grades so

this headline reads at an 8th to 9th

grade reading level so by using headline

analyzer you can go in there fine-tune

your headline and of course it's not the

be-all end-all but at least this is

something you can start with to improve

on your headlines moving on do you want

to know some suggestions in terms of

what people are searching for on places

like google and youtube well there's a

tool called keyword tool i've entered

some keywords so i've got best yoga mats

let's say i'm targeting that for my

latest blog post i will enter that and

then choose a location and then search

and as you can see we've got the results

already keyword tool will give you some

helpful suggestions such as best yoga

mats 2021 best yoga mats for hot yoga

best yoga mats for beginners so this

will give you some ideas in terms of

what types of articles or videos to

create if you do upgrade you will get

more data such as the search volume the

trend the cost per click and the

competition you can also search specific

sites such as youtube bing amazon ebay

play store instagram and twitter so with

keyword tool you can start with a main

or seed keyword and then expand from

there finding those smaller niche

keywords or longer tail keywords next up

another keyword tool that is useful is

called keywords everywhere if you search

on google for whatever keyword you want

let's say best yoga mat again in this

example you will see the results right

if you look here you'll see extra

details and data of this particular

result so the traffic per month if i

hover over keywords everywhere is going

to give me these results so the organic

traffic per month for this particular

and specific url which is 26

800 times what's more keywords

everywhere will provide this sidebar

giving you trend data seo difficulty

off-page difficulty related keywords

based on your search term and also what

people also search for and long tail

keywords this is an extremely useful

tool whenever i go to google i can have

that extra information that google

doesn't provide otherwise all right

let's talk about another useful

marketing tool and that is called hotjar

ocha allows you to visualize user

behavior basically it's a heat mapping

tool you can see and visualize what

people are actually hovering over what

they're clicking on and in this demo you

can see the heat mapping with the heat

mapping data that hotjar provides you

can then go in on your website and make

those optimizations such as moving a

call to action button that may be too

far to the left so then you can move it

to the right another feature of hotcha

is that you can actually see a user's

journey so once they land on your page

where do they go after that do they

click on this link or that link do they

go to this section or that section and

once you find that out you can move

particular sections or links things like

that so that you can have a high

conversion for your website this next

tool will help you shorten long hand

perhaps ugly links into shorter and

brandable links that tool is called

rebrandly i've used this for a couple of

years already and really satisfied with

what it does here's how it works i'm on

the back end of my rebrandly account

simply click on new link enter the

destination url let's take this long url

for example this is one of my blog

articles pretty long right what you can

do is then cloak it so choose a branded

domain i've already linked up and used

my aurelius.link domain with my

rebrandly account or you can simply use

the default rebrandly link enter a slash

tag in this example i'm just going to

use overcome as the slash tag create the

link and now instead of this extremely

long link i've got this short link

that's branded and what you can also do

is use a qr code and generate that save

it so that anyone who actually uses and

scans that qr code goes to this link

want to start your own newsletter and

build an email subscriber base well i

recommend using a tool called convertkit

convertkit allows you to create landing

pages email sign up forms integrate with

many other apps do email marketing of

course run some automations or create

some automation funnels as well as

sending out broadcast messages the

standard of convertkit is that you can

subscribers until you need to actually

upgrade they've got an easy to use

landing page builder so simply choose a

template that you like let's say this

one here and then start editing the

landing page such as the images right

here

changing the headline the call to action

and also the fields of the opt-in form

once you're done you've got a landing

page ready to collect email subscribers

next up want to get alerts of any

mentions of your brand or business well

there's a tool called mention you may be

thinking is this the same as google

alerts well it's not because it can

track and monitor over 1 billion sources

across the web from press releases

review sites forums and blogs the

backend of mention looks like this kind

of looks like an email inbox i've added

a new alert for anyone that mentions

aurelia's channel my brand name and you

can see it found this one right here

which was a reply to a recent tweet on

mine by using mention you can

consolidate all these alerts of brand

mentions and things like that in one

location all right on to some tools for

creating the first tool i want to

mention is called kamua it will let you

resize your videos into other formats

for different social media platforms

here's how kamoor works it not only

resizes your video but it actually focus

in on that subject so that it only crops

that area the back end looks like this

by going to crop settings you can select

portrait or square now if you have a lot

of movement and you want to make sure

you crop only this subject then you want

to enable auto crop what you do then is

set the focal point so set it choose the

actual area that you want to focus on

save the focal point and once you're

done click on draft render preview it

see if you like it and if you are happy

with it click on download what i can do

now is upload it as a youtube shorts a

tiktok video or even an instagram reel

next up want to present and record at

the same time and have that little

bubble or circle face cam at the corner

of the screen or check out loom it'll

allow you to do that as you can see in

this demonstration we've got here on the

corner and you can do things like

annotate you can sign up for free but

you can create up to five minutes per

video let's move on to some graphic

tools the first is called in paint have

you ever wanted to remove particular

objects on a photo well that's what

inpaint is for it's free to use you

don't need to install anything here's

how it works get your photo ready drag

and drop it now you're in the graphic

editor let's say you want to erase and

remove this umbrella with the two people

here so i'll zoom in so that you can see

closer to start erasing you want to use

the markup tool you can also use the

lasso tool or the polygonal lasso tool

too i'll stick to the marker tool

and now you simply mark it highlight it

once you're done highlighting click on

erase and you'll see the magic happen

just like that it's disappeared and no

longer exists let's zoom out so you can

see what it looks like now so there you

go really easy to use you can remove any

object from any photo of yours next up

do you want high quality icons that you

can use on your website or even youtube

thumbnails kind of like what i do well

check out flat icon simply enter a

search term let's say i want to look for

laptop icons i've searched it browse

through the icons i love flat icons so

much that i've upgraded to a paid plan

if you find an icon that you like simply

click it and then you're given some

options in terms of the sizes that you

want to save it as now another great

icon website is called lord icon here's

what it looks like what's different

about this is that you're given animated

icons and in addition to that you can

actually customize the colors so let's

say you choose this book icon if you

look here you've got colors you can

select the color that you want let's say

red click on apply now you've got a red

book so if your brand colors are red

then you can match it with that you can

also adjust the stroke so the thickness

of the lines as you can see there's

hundreds of icons to choose from so

there's bound to be something to fit

your needs all right next up do you want

to remove the background from an image

or photo well remove.bg is the tool that

can do that simply have your photo ready

i'm just going to use this one of myself

here and in just a matter of seconds

you'll see that the background will be

removed and there you have it and from

here simply download it if you do want a

high quality version you will need to

pay for it you can sign up for a

subscription plan or pay as you go now

speaking of these graphic and creation

tools i've got to mention a tool that

you most likely have heard of and that

is canva i've got several tutorials

around canva so do look in the

description box below for those videos

but very briefly canva will help you

create your ebook covers you've also got

invitations business card templates

infographic templates and so much more

now let's talk about a couple of

productivity tools that's not so common

and ones that aren't typical the first

tool is called tascade if you want to

organize your to-do's your workspaces

your projects this is a really simple to

use app think of taskgate as a to-do app

but on steroids because what you can do

is add things like due date assign

comment upload a file embed it or add a

timer to this specific task what's more

you can view your project in different

layouts such as board view if you like

that visual kind of view or the kanban

view you've also got action view a mind

map view like this and an organization

chart view like this task 8 is free for

the most part however i do have a coupon

so you can upgrade to the unlimited plan

so you can use all their features no

restrictions here's how to do it under

billing simply go and click on one of

your workspaces and then click on

upgrade where it says add promo code add

the coupon code aurelius and before i

apply you can see that what's due in 14

days is 60 dollars per year so once you

apply it that fee will be waived so it's

all free for life so go sign up for

tascade to organize all your notes

projects and to-do's for this next tool

if you write any piece of content

whether that be articles you know

instagram captions or anything this next

tool may be handy it's called hemingway

it is similar to grammarly however it's

not as advanced if you go to

hemingwayapp.com you can start writing

right this is the actual writing editor

if you do want to write without any

distractions click on write and now you

won't get any of those highlights but

i'll explain more what those highlights

mean but once you are done writing click

on edit and then you can see the

readability the grade so it's grade six

which is good words and you'll see two

adverbs one use of passive voice in a

nutshell the highlights are generated by

hemingway the yellow highlight indicates

that it's quite wordy so you could

shorten this anything that's highlighted

in red is quite dense and hard to read

any purple highlights mean that you're

using complicated or technical words

adverbs are highlighted in blue while

green means that this is worded in

passive voice the hemingway app also

includes a desktop version if you want

to pay that one-time fee so it's

available for mac os or windows systems

alright this final tool is especially

for youtube creators a popular youtube

creator named mativilla who talks about

minimalism and productivity created a

plugin for chrome it's called goodbye

metrics so what it does is it will

basically eliminate the metrics the

analytics the numbers you know how many

likes on a particular video now you

might be thinking what's the whole point

of not seeing all your metrics well this

is one of the traps that creators fall

into they fall into this comparison

syndrome where they're comparing their